贵州茅台酒（丙午马年）正式亮相 1月6日起 i茅台App每日9点开售

Core Viewpoint - The launch of Guizhou Moutai's (600519) 2026 Year of the Horse liquor series emphasizes traditional craftsmanship and cultural significance, with products available for purchase starting January 6 through the iMoutai App [1][10]. Group 1: Product Details - The 2026 Year of the Horse liquor series includes three versions: Classic Edition, Gift Box Edition, and Premium Edition, each crafted using local high-quality ingredients and traditional brewing techniques [2]. - The Premium Edition features a blend of over 200 different base liquors, while the Classic and Gift Box Editions are based on nearly 200 distinct base liquors, catering to diverse tasting experiences [2]. Group 2: Cultural Significance - The main color of the 2026 Year of the Horse liquor is "Qi Purple," symbolizing elegance and depth, aligning with the energy of the Year of the Horse, which is associated with "yang fire" [3]. - The design incorporates elements of zodiac culture, five elements, calligraphy, and traditional Chinese colors, reflecting a blend of artistic and cultural heritage [4]. Group 3: Packaging and Design - The Premium Edition features a wooden box that integrates traditional architectural elements and artistic designs, while the Classic and Gift Box Editions include artwork from notable Chinese artists, enhancing both aesthetic and cultural value [8]. Group 4: Digital and Environmental Initiatives - The iMoutai App will offer enhanced digital services and the product packaging will utilize biodegradable materials, promoting both quality and ecological sustainability [10]. - Customers can choose between random or self-selected production dates for their purchases, with specific limits on quantities per user [10]. Group 5: Sales and Availability - The Premium Edition will only be available during key promotional events throughout the year, with the first sales event already concluded [11]. - Customers who pre-ordered during the initial sales event must complete their payments by January 9, 2026, to avoid automatic cancellation of their orders [12].