Core Viewpoint - BMW China has announced significant price reductions for several models, including a 301,000 yuan drop for the flagship i7 M70L, marking a 16% decrease from 1,899,000 yuan to 1,598,000 yuan [1] Group 1: Price Adjustments - The official price adjustment affects multiple popular models, with the electric SUV iX1 eDrive25L seeing a reduction from 299,900 yuan to 228,000 yuan, a decrease of approximately 24% [2][3] - Other models, including the X1 and 7 Series, also experienced varying degrees of price reductions [2] Group 2: Market Response - Despite the official price cuts, the actual terminal prices have not seen a corresponding decrease, remaining consistent with previous pricing [1][5] - Sales personnel indicated that while inquiries increased following the price announcement, actual purchases did not significantly rise [4][5] Group 3: Consumer Impact - The reduction in official prices has led to a decrease in existing cash discounts and trade-in subsidies, resulting in little change to the final purchase price for consumers [5] - For example, the effective landing price for the iX1 remains between 170,000 and 180,000 yuan, while the comparable gasoline version X1 is around 210,000 yuan [5] Group 4: Future Considerations - Sales representatives noted that upcoming changes in national and local purchase incentives may further increase vehicle costs, suggesting potential price hikes for certain models in the future [7]
宝马降价30万元？深圳门店没动静