Guan Cha Zhe Wang·2026-01-05 13:50Core Insights - Xiaomi International has entered a strategic partnership with AliExpress, a cross-border e-commerce platform under Alibaba, to join the "Super Brand Going Abroad Plan" [1] - The collaboration will focus on localized user operations and brand building in key overseas markets, particularly in mobile phones and televisions [1] - Xiaomi's growth has been significant under this plan, with AliExpress becoming a primary platform for Xiaomi's international expansion [1] Group 1 - The partnership is seen as a crucial step for AliExpress in competing for top brands in the overseas market [1] - Xiaomi's senior vice president highlighted that the company will continue to increase investments in AliExpress, aiming for sustained growth by 2026 [1] - Xiaomi's recent achievements on AliExpress include the POCO F8 series generating $2 million in sales during the 2025 Black Friday event, making it the top new product on the platform [1] Group 2 - Over the past year, AliExpress has focused on brand expansion, becoming a primary platform for many well-known brands [2] - During the 2025 overseas Double 11 and Black Friday events, over 300 brands achieved daily sales on AliExpress that were more than double those on Amazon, with the number of million-dollar brands increasing by 80% year-on-year [2] - The partnership between Xiaomi and AliExpress represents a shift in the competitive landscape of international markets, moving from a "selling model" to a "deep cultivation model" where platforms and brands collaborate to build ecosystems [2]