Is Altria's Smoke-Free Push Enough to Stabilize Growth Over Time?

Key Takeaways MO's cigarette shipment volumes fell 8.2% in Q3, pushing it to accelerate the smoke-free strategy.MO launched on! PLUS, a premium nicotine pouch aimed at smokeless tobacco users and rival pouch customers.Altria submitted FDA applications for the Ploom heated tobacco system through its Horizon joint venture.Altria Group, Inc. ((MO) is reshaping the growth strategy as cigarette demand weakens, raising questions about whether its smoke-free push can stabilize growth over time. In the third quarte ...