重庆百货：元旦假期期间累计销售6.35亿元，同比增长3.8%

Core Insights - During the three-day New Year holiday, Chongqing Department Store (600729) achieved total sales of 635 million yuan, representing a year-on-year growth of 3.8% [1] - The department store and supermarket segments experienced significant growth, with year-on-year increases of 43.2% and 14.6% respectively [1] - On New Year's Day alone, the department store segment reached sales of 192 million yuan, setting a new historical record [1] Sales Performance - The overall sales during the holiday period amounted to 635 million yuan, with a 3.8% increase compared to the previous year [1] - The department store segment's sales growth of 43.2% indicates strong consumer demand and effective marketing strategies [1] - The supermarket segment also performed well, with a year-on-year growth of 14.6%, reflecting positive trends in retail consumption [1] Marketing Initiatives - Chongqing New Century Supermarket launched a series of marketing activities tailored to New Year and seasonal consumer demands, resulting in total sales of 195 million yuan across all channels [1]