市中区老城烟火变身新潮地标，消费数据太亮眼

Core Insights - The city center district is revitalizing the Arrow Street area as a consumer hub, enhancing business vitality and upgrading the local economy through a series of New Year promotional activities [1][4][12] Group 1: Consumer Activity and Economic Impact - During the New Year promotional period, the consumer market in the district saw a significant increase, with an average daily foot traffic of approximately 100,000, a 30-fold year-on-year increase, and daily consumption reaching about 9 million, a 25-fold increase [1] - On December 31, 2025, foot traffic peaked at over 120,000, with daily consumption around 5 million, and the restaurant sector's sales increased by 9 times compared to before the renovation [4] - The overall average daily foot traffic during the New Year holiday exceeded 200,000, a year-on-year increase of 80%, with daily consumption around 15 million, a growth of over 65% [11] Group 2: Cultural and Business Integration - The Arrow Street area is being transformed into an immersive consumer scene by leveraging local cultural heritage and upgrading business formats, featuring over 20 local food vendors and new artistic decorations [4][12] - The Four Square business district, once a core area for governance and commerce, has undergone functional and experiential upgrades, attracting significant foot traffic and consumer spending during the New Year season [5][9] - The district's promotional activities included 66 events focused on dining, culture, tourism, and sports, which increased consumer engagement and sales, with notable growth in specific venues like the Wu Yue Plaza [11] Group 3: Future Development Plans - The district plans to continue exploring local cultural resources and creating high-quality consumer experiences, aiming to convert transient foot traffic into sustained patronage and enhance the local economy [12]