Almost No One is Buying Apple's Vision Pro Headset

Core Insights - Apple misjudged the demand for its Vision Pro headset, leading to significant production and marketing cuts due to weak sales [1][2][9] Group 1: Vision Pro Performance - Apple is expected to ship only 45,000 Vision Pro units in Q4 2025, making the revenue from this product immaterial given its $3,499 price tag [2] - The company is not entirely abandoning the Vision Pro but continues to search for a product that can replicate the iPhone's success [3] Group 2: iPhone's Dominance - In fiscal 2025, over half of Apple's total revenue, approximately $201 billion, came from iPhone sales, highlighting its critical role in the company's financial health [4] - Services, Apple's second-largest segment, generated $96 billion in revenue, with much of it dependent on the iPhone, including a $20 billion annual deal with Alphabet [5] Group 3: Future Outlook - The iPhone is expected to eventually be replaced by new technology, such as augmented reality glasses, but the Vision Pro is not seen as that successor [6] - Apple appears to be facing The Innovator's Dilemma, heavily reliant on the iPhone and unlikely to disrupt its own successful product line to develop the next big innovation [7][8]