行业价值逐步回归 智驾将催生消费新热潮

Core Viewpoint - The Chinese automotive industry in 2025 is experiencing a significant shift from a "price war" to a "value war," driven by policy guidance and market introspection, with a focus on "value return" as the main theme of the year [1][2]. Industry Overview - The automotive industry is gradually moving towards a healthier development track, reflecting on intense competition and emphasizing quality over quantity [2]. - A series of high-level policy measures have been implemented since 2025 to regulate competition in the new energy vehicle sector, pushing companies to shift from price competition to quality, technology, and management [2][3]. Company Performance - Lantu Automotive has achieved a significant increase in both quality and quantity, becoming the first central state-owned high-end new energy brand to reach a production and sales scale of 300,000 vehicles [1][4]. - The company has maintained a continuous growth in delivery volume for 10 consecutive months, with a record monthly delivery of over 20,000 vehicles in November 2025 [4]. Technological Advancements - Lantu has developed its own Lanhai intelligent hybrid technology, achieving a pure electric range of over 350 km and a rapid charging capability [4][5]. - The company has established a comprehensive technology system covering the entire value chain, enabling differentiated and personalized products [5]. Product Strategy - Lantu's product lineup includes three flagship models and two additional models, with the Lantu Dreamer leading the high-end MPV market [4]. - The company has successfully launched new models that have quickly gained popularity, positioning them among the top in their respective segments [4]. Future Outlook - The keyword for the automotive industry in 2026 is expected to be "technological leap," with the introduction of L3 conditional autonomous driving vehicles marking a new phase of technological competition [7]. - Lantu plans to leverage its comprehensive product matrix to achieve further brand breakthroughs and scale in the high-end market, supported by favorable policies aimed at boosting consumption [8].