「游戏风云」小游戏市场站上535亿元规模，微信新政升级激励，游戏股2026年“开门红”

Core Viewpoint - The A-share market has seen a significant rise, particularly in the gaming sector, driven by the upgraded incentive policies for WeChat mini-games, which are expected to enhance developer returns and promote the growth of high-quality content in the industry [2][3][4]. Group 1: Market Performance - On the first trading day of 2026, gaming stocks experienced a notable increase, with companies like Sanqi Interactive Entertainment hitting the daily limit, and Century Huatong and Giant Network also seeing substantial gains [3]. - The mini-game market in China generated revenues of 53.535 billion yuan in 2025, marking a year-on-year growth of 34.39%, and accounting for 15% of the overall gaming market revenue [2][7]. Group 2: WeChat Mini-Game Policy Changes - Starting January 1, 2026, WeChat mini-games will benefit from a dual incentive system for new games, with a total incentive exceeding 100%, including a maximum of 4 million yuan for new game launch incentives [3]. - The new policy includes a "launch growth incentive," providing additional cash rewards for games that achieve certain revenue milestones within their first month [3][4]. Group 3: Company Strategies and Developments - Century Huatong plans to leverage the new WeChat mini-game policies to enhance its development in the mini-game sector, aiming to explore more niche categories beyond its current offerings [4]. - Sanqi Interactive Entertainment's mini-game "Survival for 33 Days" has topped the WeChat mini-game sales chart, showcasing the company's successful strategy in this segment [3]. Group 4: Industry Trends and Future Outlook - Analysts note that the growth of mini-games is a significant factor in the overall revenue and user base expansion in the Chinese gaming market, with Tencent's proactive measures to increase incentives reflecting the competitive landscape [7][8]. - The mini-game sector is expected to continue its rapid growth, with predictions of maintaining a medium to high-speed development trajectory in 2026, driven by the lightweight nature and diverse content of mini-games [8].