多元书咖被指资金盘：多元文娱模式与实体经营严重脱节

Core Viewpoint - The "Diverse Book Cafe" project, marketed as an innovative model combining "content economy + offline consumption," has deviated from the basic operational logic of traditional bookstores and resembles a typical Ponzi scheme [1][3]. Group 1: Project Overview - The "Diverse Book Cafe" is part of the "Diverse Cultural Entertainment" system, claiming to build a cultural consumption loop based on industries such as film, publishing, and animation [1]. - On-site investigations reveal that physical locations of the Diverse Book Cafe suffer from low foot traffic, limited consumption scenarios, and superficial book displays, contradicting its promotion as a "high-frequency cultural consumption space" [1]. Group 2: Operational Concerns - A bookstore operator noted that the core of a legitimate bookstore lies in its single-store profit and loss model, which includes metrics like daily customer flow, gross profit per coffee cup, book turnover rate, and member repurchase rate [3]. - Promotional materials for the Diverse Book Cafe lack any operational data, instead focusing on "participation qualifications," "system benefits," and "structural returns" [3]. Group 3: Investor Experiences - An investor, referred to as Wang, participated in the Diverse Book Cafe project in 2024 and initially received several "system dividends." However, when he requested to see real operational data, he was denied access under the pretext of "business confidentiality" [3]. - After several months, his earnings were interrupted, and exit channels were restricted, indicating characteristics typical of a Ponzi scheme [3]. Group 4: Risk Assessment - Industry analysis suggests that when a project consistently avoids operational data while emphasizing "model," "ecosystem," and "diverse cultural entertainment layout," its risk level is significantly higher than that of ordinary physical projects [3]. - Despite its cultural facade, the operational logic of the Diverse Book Cafe has clearly shifted towards a Ponzi scheme [3].