Sou Hu Cai Jing·2026-01-05 16:58Group 1 - Xiaomi International has entered a strategic partnership with AliExpress, focusing on localized user operations and brand building in overseas core markets for products like smartphones and TVs [1][3] - The collaboration is part of AliExpress's "Super Brand Going Global Program," which aims to create a high-value brand export ecosystem, marking a significant step for AliExpress in attracting top brands [1][3] - Xiaomi's Vice President, Zeng Xuezhong, stated that AliExpress has become Xiaomi's primary platform for international expansion, with plans to increase investment in the platform by 2026 [3] Group 2 - During the recent Black Friday sales, Xiaomi's POCO F8 series achieved $2 million in sales, becoming the top new product on AliExpress, while Xiaomi TVs ranked first in the European market for TVs [3] - Over the past year, AliExpress has focused on brand exports, becoming a new main stage for many well-known brands, with over 300 brands achieving daily sales on AliExpress that were more than double those on Amazon during this year's overseas Double 11 and Black Friday events [3] - According to Sensor Tower data, AliExpress's download volume in Europe during Black Friday 2025 surpassed that of Amazon, indicating a successful penetration into Amazon's core market [3]