Core Viewpoint - Shaanxi Tourism has successfully listed on the Shanghai Stock Exchange, marking a significant milestone for the company and the cultural tourism industry, showcasing the feasibility of integrating cultural tourism assets with capital markets [6][7]. Group 1: Company Performance and Financials - In 2023, 2024, and the first half of 2025, Shaanxi Tourism is projected to achieve revenues of 1.088 billion, 1.263 billion, and 516 million respectively, with net profits of 427 million, 512 million, and 204 million [7][8]. - The company’s robust performance is attributed to its dual business model of "performing arts + cable cars," with the tourism performance segment, particularly the show "The Long Song of Everlasting Regret," driving significant revenue growth [8][9]. Group 2: Business Strategy and Innovation - The company emphasizes the importance of professional operational management and continuous product innovation as its core competitive advantages, transforming unique resources into sustainable visitor attraction [9][10]. - Shaanxi Tourism is planning to enhance visitor experiences through innovative projects, such as a cultural immersive experience theater using VR and AR technologies, addressing challenges like long wait times during peak seasons [10][11]. Group 3: Future Growth and Expansion - The company aims to leverage its IPO proceeds of 1.555 billion to expand its operations beyond Shaanxi, including projects like the Tai Mountain Show City, which is based on in-depth cultural research and aims to provide high-quality nighttime cultural experiences for over 8.6 million annual visitors [11][12]. - Shaanxi Tourism plans to integrate into the broader strategy of developing a trillion-level cultural tourism industry cluster in Shaanxi, promoting collaboration with small and medium enterprises to create a virtuous cycle of growth [12].
陕西旅游马婷：以专业化运营与持续创新打造全国一流文旅企业