【工会创新实践调研行】沟通，从指尖到心间

Core Insights - The Daqing Oilfield Trade Union has implemented a satisfaction survey for the construction of "Workers' Home" through its APP, allowing employees to provide feedback easily and quickly [1] - The Daqing Oilfield Trade Union APP has evolved over 8 years, integrating online and offline activities, and has become a model for digital transformation in trade unions [1] Group 1: Cloud Narration Activity - Since 2021, the Daqing Oilfield Trade Union has launched the "Cloud Narration" activity, allowing employees to share their stories and experiences, enhancing grassroots ideological leadership [2] - The "Cloud Narration" initiative has led to improved management levels and team dynamics within participating groups [2] - As of now, the "Cloud Narration" activity has completed five seasons, with a total of 995,000 videos published on the Daqing Oilfield Trade Union APP [3] Group 2: Data-Driven Engagement - A recent event in Daqing attracted over 320,000 participants and received 467,000 likes, showcasing the effectiveness of data analytics in understanding employee preferences [4] - The Daqing Oilfield Trade Union APP has seen a 12% increase in user activity due to a points-based incentive system that encourages daily engagement [4] - The integration of online and offline activities has enhanced user experience and interaction on the platform [4] Group 3: Resource Expansion and Digital Transformation - By July 2025, the Daqing Oilfield Trade Union APP will connect with the national trade union's digital infrastructure, facilitating a transition to a more integrated service platform [6] - The APP will incorporate various services from the "Workers' Home" APP, saving over 1.5 million yuan in development and maintenance costs [7] - The integration has improved interaction rates for the "Cloud Narration" activity by 15%, enhancing content visibility and engagement [7]