直击海南封关后元旦首秀！3天旅游消费增28.9％，游客“落地先刷免税店”

Core Viewpoint - The recent implementation of a national policy in Hainan has significantly boosted tourism and consumption, particularly in the duty-free shopping sector, as the region transitions to a free trade port model [3][11]. Group 1: Tourism and Visitor Statistics - During the New Year holiday, Hainan received 2.1716 million visitors, marking a 25.2% increase compared to the previous year [3]. - Total tourism expenditure reached 3.136 billion yuan, reflecting a growth of 28.9% [3]. - Major events organized during the holiday attracted 347,000 attendees, contributing 760 million yuan to tourism consumption [3]. Group 2: Changes in Tourist Behavior - Tourists are increasingly planning their shopping upon arrival, utilizing airport Wi-Fi to check product availability at duty-free stores [2][3]. - The shift from low-cost group tours to higher-quality experiences is evident, with average spending per person exceeding 3,000 yuan for premium packages [4]. - The average occupancy rate of high-end hotels and boutique resorts surpassed 90%, with prices rising by 15%-20% compared to regular rates [4]. Group 3: Duty-Free Shopping Policy Impact - The new duty-free shopping policy, effective from November 1, 2025, allows for a broader range of products, including domestic goods, to be sold in duty-free stores [6][9]. - The first day of the New Year holiday saw over 20,000 visitors at a major duty-free store, indicating a significant increase in customer traffic [8]. - The introduction of local products has expanded consumer choices, enhancing the shopping experience for visitors [9]. Group 4: Economic and Policy Implications - The transition to a free trade port is seen as a milestone for Hainan, facilitating greater freedom of goods and capital flow while maintaining regulatory oversight [11][12]. - The holiday shopping surge serves as a preliminary test of the new policies, reflecting consumer confidence in the region's economic future [12]. - The long-term effects of the free trade port will include industry restructuring and increased market competition, necessitating a focus on sustainable development [12].