元旦假期 海南离岛免税购物金额达7.12亿元 同比增长128.9% 全岛封关后首个小长假 海南文旅迎来开门红（经济聚焦）

Core Insights - Hainan is experiencing a surge in tourism and duty-free shopping following the first holiday since the island's customs closure, with significant increases in visitor numbers and sales figures [1][2][6] Group 1: Duty-Free Shopping Growth - The implementation of new duty-free policies has led to a dramatic increase in sales, with 44.2 million items sold during the New Year holiday, representing a 52.4% year-on-year increase [2] - The number of shoppers reached 83,500, marking a 60.6% increase, while total shopping expenditure hit 712 million yuan, up 128.9% compared to the previous year [2] - Local residents are particularly motivated to shop due to the new policy allowing them to purchase duty-free items more frequently [2][3] Group 2: Tourism and Cultural Events - The New Year holiday saw a significant rise in domestic and international tourism, with a 96% increase in self-driving trips to Hainan [4] - Various cultural events, including a major New Year's concert, have attracted large crowds, enhancing the island's appeal as a tourist destination [4][5] - Hainan aims to develop into an "International Performing Arts Capital," supported by favorable policies for foreign investment in the entertainment sector [5] Group 3: Inbound Tourism Surge - There was a more than 20% increase in inbound tourist traffic during the New Year holiday, with flight bookings to Haikou and Sanya increasing by over three times and five times, respectively [6] - Key source countries for tourists include Russia, Singapore, Malaysia, South Korea, and Kazakhstan, indicating a diverse international interest in Hainan [6] Group 4: Future Projections and Recommendations - Following the customs closure, tourism revenue in Hainan is projected to increase by 2.62% to 3.28% as the market opens further [7] - There is a need for improvements in destination branding, supply chain upgrades, and the establishment of international standards to enhance the tourism experience [7]