优化实施“两新”政策，撬动更多市场需求

Core Insights - The Ministry of Commerce reports that by 2025, the sales volume of products related to the trade-in program will exceed 2.6 trillion yuan, benefiting over 360 million people [1] - The new "national subsidy" policy, effective from the New Year holiday in 2026, aims to stimulate the consumption market, particularly in smart electronic products, with sales of smart health devices and wearable devices expected to grow by over 20% and 15% respectively [1] Group 1: Equipment Update Policy - The 2026 policy expands and optimizes support for equipment updates, including traditional industries and new areas such as installing elevators in old residential communities and enhancing public safety infrastructure [2] - The policy shifts focus from solely improving manufacturing levels to balancing production and living standards, addressing public safety and consumer experience [2] - Specific adjustments in subsidy mechanisms aim to enhance precision and effectiveness, such as prioritizing the replacement of old operational trucks with new energy electric trucks [2][3] Group 2: Consumer Goods Trade-in Policy - The 2026 policy for consumer goods trade-in has undergone structural optimization, focusing on high-impact categories like automobiles and core home appliances [3][4] - The subsidy mechanism for automobiles has shifted from fixed amounts to a proportional subsidy linked to the new car sales price, aiming for more efficient use of fiscal resources [4] - New emerging consumer fields, such as smart glasses and age-friendly home products, have been included in the support scope, indicating a forward-looking approach to policy adjustments [4] Group 3: Service Consumption Shift - The consumption structure in China is transitioning from goods-led to service-led consumption, with service consumption becoming a key focus for boosting domestic demand [5] - The policy is expected to increase support in areas such as culture, tourism, sports, health, elderly care, and housekeeping services [5] - Further institutional innovation and quality enhancement are needed to unlock the potential of service consumption and promote economic structure optimization [5]