十号街：不止于众筹，更是品牌创新「联合创始人」

Core Insights - The article discusses the emergence of the "Tenhao Street" crowdfunding platform, which aims to connect innovators directly with consumers, breaking down barriers in the supply chain and funding for creative products [3][4][6]. Group 1: Company Overview - Tenhao Street was founded on the belief that good ideas should not be hindered by supply chain issues and funding constraints [4]. - The platform's initial success was demonstrated through a project involving traditional printing, which garnered support from over 2,300 backers and exceeded its funding goal [6]. - The company positions itself as a "co-creator" rather than just a crowdfunding platform, focusing on deep involvement in the product development process [10][11]. Group 2: Business Model - Tenhao Street employs a unique model that includes strict project selection criteria, with an average approval rate of only 15%, ensuring focused efforts on viable projects [11]. - The platform emphasizes community co-creation, where users actively participate in product development, resulting in high engagement rates and repeat purchases [12]. - Transparency is a key aspect of Tenhao Street's operations, with a 95% delivery rate and a user satisfaction score of 93, supported by third-party fund management [13]. Group 3: Market Position and Strategy - The company aims to become a new hub for innovation and consumer connection in the domestic crowdfunding market, which is projected to reach a scale of 1 trillion yuan [14]. - Tenhao Street has initiated plans to expand internationally, introducing high-quality products from abroad and supporting rural projects through crowdfunding [17]. - The platform has successfully raised over 500 million yuan for more than 300 projects, significantly reducing verification costs and inventory risks for creators [17]. Group 4: Future Outlook - Tenhao Street's focus on quality over quantity has led to a strong reputation, with a Net Promoter Score (NPS) of 68, establishing a solid competitive barrier [18]. - The platform is dedicated to fostering a collaborative environment for creators and consumers, aiming for a more efficient and trustworthy innovation future [19].