15万不到就能开店，洗脸熊加盟生意不好做

Core Viewpoint - The facial cleansing chain brand "Xifianxiong" is facing public backlash due to reports of multiple franchise locations shutting down, leading to consumer complaints about unfulfilled services and refund difficulties [1][2]. Company Overview - Founded in 2021, Xifianxiong is owned by Guangdong Aimeixiong Beauty Technology Co., Ltd. and has over 2,600 stores nationwide as of early 2026 [1]. - The brand's founder, Tang Huabo, expressed regret over the company's inadequate supervision and pledged to protect consumer rights [1]. Franchise Operations - Franchisees report that many stores may have closed due to unprofitability, with initial investment costs ranging from 60,000 to 92,000 yuan, and total costs for opening a boutique store estimated at under 150,000 yuan [2][3]. - The company claims that franchisees can achieve a monthly sales of at least 60,000 yuan with a net profit margin of 50%, and a payback period of 4 to 6 months [2]. Marketing and Customer Acquisition - Franchisees face high customer acquisition costs, with online platforms charging significant fees (up to 17% on Douyin) and requiring additional marketing expenditures [3]. - Many franchisees have struggled to meet the customer flow projections provided during the recruitment process, leading to financial losses [2][3]. Expansion Strategy - Xifianxiong's rapid expansion strategy, likened to that of Luckin Coffee, aims to reach 10,000 stores, with over 2,400 stores opened within 17 months [4]. - The brand has faced challenges in maintaining standardized management across its growing number of franchise locations, leading to consumer dissatisfaction [4]. Regulatory and Legal Issues - The company has issued a notice to franchisees outlining specific operational standards and penalties for non-compliance, indicating a tightening of management policies [5][7]. - Legal disputes have arisen, with the company initiating multiple lawsuits against franchisees over contractual issues [7]. Market Competition - The competitive landscape for facial cleansing services is intensifying, with numerous similar brands emerging, which pressures profit margins [9][10]. - Xifianxiong's pricing strategy does not offer a significant advantage compared to competitors, raising concerns about the sustainability of its business model [10].