4天超70款车型优惠政策出台，开年14大车企掀起第一波价格战！宝马最狠狂降30万，一汽大众迈腾6折卖车

Core Insights - The automotive industry is experiencing an early and intense price war in 2026, with over 70 models receiving discount policies within just four days [1] - Major automakers, including BMW, have initiated significant price reductions, with discounts reaching up to 301,000 yuan on various models [1] - A wide range of brands, including both domestic and international players, are participating in this price war, indicating a competitive market environment [1] Summary by Category Price Reductions - BMW announced a series of discounts on 31 models, with the highest reduction being 301,000 yuan [1] - The price of the FAW-Volkswagen Magotan 3000 million selection 380 luxury version has been reduced to the 130,000 yuan range, down from a guide price of 206,900 yuan, achieving a 60% discount [1] - Cadillac's new XT5 has a guide price of 379,900 yuan, now available at a promotional price starting from 229,900 yuan, a reduction of 150,000 yuan [1] Market Participation - The price war includes a diverse array of brands such as Volvo, Kia, Dongfeng Nissan, and Changan Mazda, as well as new entrants like Xiaomi and NIO [1] - Over 76 models are involved in the promotional activities, showcasing a broad industry response to competitive pressures [1]