3 6 Ke·2026-01-05 23:52Core Insights - The running shoe market is showing a divergence in preferences between elite athletes and the general consumer, with a notable discussion around the use of traditional thin-soled racing shoes versus thick-soled shoes favored by most runners [1][9] Group 1: Elite Athletes and Performance - At the 102nd Hakone Ekiden, a significant choice was made by runner Asahi Kuroda from Aoyama Gakuin University, who wore the Adidas Takumi Sen 11 thin-soled racing shoe, winning a challenging segment and breaking the record for that section [3][4] - Despite the standout performance of the thin-soled shoe, the overall trend in the competition favored thick-soled carbon plate shoes, with 9 out of 10 segment champions wearing thick-soled models, indicating a continued dominance of this design in elite racing [3][4] - The choice of thin-soled shoes in specific challenging segments highlights the importance of direct power transfer and lightweight design in certain racing conditions, suggesting a nuanced approach to shoe selection among elite runners [4][5] Group 2: General Consumer Preferences - The majority of everyday runners prefer thick-soled shoes for their comfort and protective qualities, as evidenced by Strava's report indicating that the most worn shoe globally is the Asics Novablast, which features a midsole thickness of 40.5 mm [4][6] - The thick-soled shoe trend has been driven by brands like HOKA, which popularized the idea that thicker soles equate to better cushioning and protection, leading to a market where thick-soled shoes are prevalent [5][6] - The market is witnessing a shift where the needs of elite athletes and general consumers are diverging, with the former focusing on specific performance advantages and the latter seeking versatile, comfortable options for everyday use [5][9] Group 3: Market Dynamics and Future Trends - The competition in the running shoe market is evolving, with a clear distinction emerging between shoes designed for elite performance and those aimed at the general public, indicating a potential bifurcation in product offerings [7][9] - Brands are now challenged to cater to both segments effectively, with elite runners requiring specialized footwear for specific conditions, while general consumers prioritize comfort and versatility [8][9] - The future of the running shoe market may hinge on brands' ability to balance these diverging needs, ensuring they can provide both high-performance options for competitive athletes and comfortable, practical choices for everyday runners [9]