企业白牌爆品品牌营销怎么做？奇正沐古有方法

Core Insights - The article emphasizes that the traditional low-cost and short-term profit strategies of white-label brands are unsustainable for long-term growth, highlighting the need for a shift towards a more strategic approach in product development and marketing [1][10]. Group 1: Product Development Strategies - White-label brands have achieved rapid growth through a "private label + traffic operation" model, but many face the fate of becoming "short-lived internet celebrities" due to a lack of core competitiveness and reliance on low prices [1][3]. - Successful case studies, such as "Yang Xiaoguai Snacks," demonstrate the importance of capturing real consumer needs and avoiding blind trend-chasing by focusing on health and convenience [4][5]. - The article suggests that value reconstruction is essential to break the cycle of price competition, advocating for a shift from extreme price cuts to value-based competition [5][6]. Group 2: Marketing and Operational Efficiency - The article critiques the traditional approach of heavy investment in traffic without precision, leading to high conversion costs, and proposes a "full-channel collaboration" strategy to maximize traffic efficiency [7][8]. - Successful examples include "Qibeile," which improved its market position by focusing on a specific product category and optimizing its marketing strategies across various platforms [8][9]. Group 3: Long-term Brand Development - The article stresses the importance of long-term planning to extend the lifecycle of products and transition from white-label to brand status, highlighting the need for a long-term mindset and comprehensive capabilities [9][10]. - Case studies, such as "Dongdong Bao," illustrate how establishing a strong brand identity and enhancing user engagement can lead to significant growth and customer loyalty [9][11].