艺恩数据：2026年“情绪疗愈”消费市场趋势盘点报告

Core Insights - The report highlights the rising trend of the "emotional healing" consumption market, driven by modern societal pressures and the shift from "pleasing others" to "self-care" [1][6] - The emotional healing economy is projected to grow at a compound annual growth rate (CAGR) of 25.6%, with over half of young consumers willing to pay for emotional value [1][14] Market Overview - The emotional healing market is becoming a new consumption engine, permeating various daily life scenarios as individuals seek to alleviate anxiety and stress [1][6] - Social media mentions related to emotional healing increased by 17% in 2025 compared to the previous year, indicating growing consumer interest [10] Consumer Segmentation - The core consumer groups are categorized into three types: - 42% are "Instant Emotion Escapers," primarily Gen Z (ages 18-28), favoring low-cost, quick stress relief methods like blind boxes and stress toys [2][25] - 33% are "High-Pressure Sustainers," aged 28-45, seeking efficient and professional healing solutions such as incense and meditation [2][25] - 25% are "Spiritual Nomads," individuals over 25 who prefer deep experiences like concerts and art exhibitions for emotional resonance and self-exploration [2][25] Consumption Trends - The market is witnessing a shift from "functional consumption" to "sensory system reconstruction," with products related to sensory healing, body healing, and attention healing gaining popularity [2][20] - Emotional value is becoming an "invisible price" across various industries, expanding the "healing+" scenarios that encompass space, technology, and content [2][21] Marketing Insights - Marketing strategies are evolving, with significant growth in emotional healing-related commercial investments on platforms like Xiaohongshu and Douyin, focusing on narrative-driven content and daily life interactions [2][20] - Brands are positioning themselves as emotional providers, utilizing scenario-based marketing to convey joy and transforming technical functions into perceivable emotional experiences [2][21] Consumer Motivations - More than 56% of young consumers are willing to spend on emotional value, primarily motivated by self-pleasure, emotional companionship, and stress relief [17] - The main consumption forms include physical products, experiential consumption, and social relationships, with daily and home settings being the primary healing scenarios [18]