无人机集群“画出”千亿基建赛道！低空视觉经济如何重构传媒与城市空间

Core Viewpoint - The development of China's low-altitude economy is accelerating from policy framework establishment to industrial implementation, driven by national guidelines and local policies, with a focus on unmanned transportation and low-altitude security [1][11]. Group 1: Policy and Market Dynamics - The National Development and Reform Commission has outlined core principles for low-altitude economic development, emphasizing a phased approach starting with cargo transport before moving to passenger transport and expanding from suburban to urban areas [1]. - Cities like Chongqing and Shenzhen are actively implementing industrial policies and capital is increasingly directed towards low-altitude security and unmanned transportation sectors [1][10]. - The first China Low-altitude Media Conference highlighted the transition of low-altitude technology from performance tools to integral components of urban digital infrastructure [1][4]. Group 2: Technological Advancements - Shenzhen Damo Dazhi Control Technology Co., Ltd. has evolved its drone technology from manual performances in 2016 to a semi-automated drone in 2022, with plans for a fully automated system by 2025 [2]. - The V4 system is designed to automate the entire process from transportation to charging, achieving a reliability rate close to 99.999% [5][8]. - The industry is moving towards a collaborative development model characterized by safety, automation, intelligence, and networking [2][4]. Group 3: Business Model Exploration - The future revenue model for low-altitude visual economy is expected to be a composite of hardware, software, content, and operations, with a focus on sustainable operational and revenue-sharing models [9]. - Successful case studies in Shenzhen and Chongqing demonstrate the potential for creating a commercial ecosystem that integrates aesthetic appeal with significant advertising value [9][10]. - The shift from project-based income to a sustainable urban media network is seen as crucial for the long-term viability of low-altitude media [9][10]. Group 4: Industry Challenges and Future Outlook - The transition from temporary flight management to regular usage poses challenges, particularly in terms of safety and the need for multi-departmental collaboration [4][11]. - The industry must address structural barriers related to airspace management, safety standards, and the validation of business models to fully realize the potential of low-altitude technology [11]. - The next three years may see breakthroughs in establishing city-level, regular low-altitude digital media systems, which could redefine advertising and urban information dissemination [10][11].