浙文互联GEO智能体“HochiGEO”，抢占流量新入口布局AI营销新范式

Core Insights - The rise of generative AI tools like DeepSeek and Kimi is transforming the flow of information from "webpage redirects" to "AI direct responses" [1] - Generative Engine Optimization (GEO) is emerging as a necessary marketing paradigm for brands to enhance their visibility and authority in AI-generated answers [1][2] Group 1: GEO Overview - GEO optimizes content's semantic expression, structure, credibility, and multimodal adaptability to increase brand information's citation rate and visibility in AI responses [1] - The essence of GEO is to systematically convert brand information into AI-understandable and trustworthy knowledge assets, enhancing brand visibility and conversion efficiency in an AI-dominated information landscape [1] Group 2: HochiGEO Development - The recently launched HochiGEO is built on the brand's AI content repository and integrates over 20 years of marketing methodologies to provide efficient Q&A training and content restructuring [2] - HochiGEO aims to not only influence AI responses but also to achieve stable exposure and dynamic adaptation of brand information, focusing on long-term knowledge system construction [2] Group 3: Market Potential - According to MarkNtel Advisors, the global SEO market is projected to reach $81.46 billion in 2024, with GEO expected to gradually take over and even reshape this market in the AI era [2] - The shift from traditional SEO, which relies on user clicks, to GEO, which ensures content is understood and trusted by AI, represents a significant evolution in marketing strategies [3] Group 4: Marketing Evolution - The transition to GEO is driving a shift in the marketing industry's business model from creative strategy and media services to integrated solutions that combine technology services [3] - GEO is positioned as a key solution to align with new user cognitive paths and habits, ultimately providing brands with broader visibility, more accurate recognition, and deeper understanding [3]