Group 1 - The New Year's Day box office for 2026 reached 740 million yuan, marking a significant year-on-year increase of 61.01% compared to the previous year [1] - The extended holiday period from January 1 to January 3 allowed for a total of 1.417 million screenings, with a notable 4.89% increase in screenings on New Year's Day compared to the previous year [2] - The total audience attendance during the New Year's period was 18.64 million, with a 14.20% year-on-year increase on New Year's Day alone [2] Group 2 - Major IP sequels like "Zootopia 2" and "Avatar 3" demonstrated strong box office performance, contributing significantly to the overall market [3] - "Zootopia 2" led the box office with 220 million yuan, accounting for 29.7% of the total, while "Avatar 3" followed with 183 million yuan, representing 24.8% [3] - The diversity of new releases during the holiday period, including various genres, catered to audience preferences and enhanced box office performance [2]
万联证券：传媒行业元旦档创造良好开局 头部IP续作表现突出
Zhi Tong Cai Jing·2026-01-06 03:49