茅台马年生肖酒二手市场“升温”:普遍溢价超百元,最高需加价千元

Core Viewpoint - The launch of Guizhou Moutai's Year of the Horse zodiac wine has generated significant market interest, with products selling out rapidly and commanding high premiums in the secondary market [1][2]. Group 1: Product Launch and Market Response - On January 6, Guizhou Moutai's Year of the Horse zodiac wine was launched and sold out in less than a minute, with very few return orders observed [1][2]. - The classic version of the zodiac wine, originally priced at 1899 yuan per bottle, is now trading at a premium of over 100 yuan in the secondary market [1][2]. - The rare "珍享版" (Premium Edition) is seeing the highest price increases, originally priced at 2499 yuan per bottle, now requiring an additional 500 yuan to 1000 yuan [1][2]. Group 2: Product Details - The 53% vol 500ml Guizhou Moutai Year of the Horse wine is available in three versions: classic, gift box, and premium, featuring the traditional color "齐紫" for 2026 [1][2]. - The classic and gift box versions are crafted from nearly 200 different base liquors, while the premium version uses over 200 distinct base liquors for blending [1][2]. - The official prices for the three versions are as follows: classic version at 1899 yuan, premium version at 2499 yuan, and gift box version at 3789 yuan [1][2].