彻底退出中国！市值蒸发千亿，电商全关停，欧美人造肉败走中国

Core Viewpoint - Beyond Meat, the leading global plant-based meat company, has announced its complete withdrawal from the Chinese market by the end of 2025, marking a significant failure of the "future food revolution" in China [1][3]. Group 1: Market Performance - Beyond Meat will shut down all its e-commerce flagship stores in China and has already ceased production at its factory in Jiaxing, Zhejiang [1]. - The company's products, once highly praised and supported by notable figures like Leonardo DiCaprio and Bill Gates, have failed to resonate with Chinese consumers, leading to a quiet exit without any farewell [3]. Group 2: Product Perception - The high price of Beyond Meat products, comparable to steak, combined with the perception that they are merely "expensive industrial soybean cakes," has contributed to their poor sales in China [7]. - The ingredients of Beyond Meat products, including methylcellulose and various additives, have been criticized for being overly processed and not genuinely healthy, undermining the company's claims of being low-fat and cholesterol-free [9]. Group 3: Cultural and Culinary Context - Chinese consumers have a strong preference for traditional cooking methods and flavors, making it difficult for plant-based alternatives to compete with authentic meat dishes [11]. - The perception of plant-based meat as an industrial product rather than a genuine food source has led to a rejection of these products by Chinese consumers, who value the authenticity and taste of traditional cuisine [13][19]. Group 4: Broader Implications - The failure of Beyond Meat in China highlights a clash between Western capitalistic narratives around food and the cultural values of Chinese consumers, who prioritize taste and culinary heritage [21][24]. - The exit of Beyond Meat is seen as a victory for Chinese food sovereignty, emphasizing the importance of maintaining control over food choices and rejecting external pressures disguised as environmental concerns [22][24].