3 6 Ke·2026-01-06 04:57Core Insights - The article discusses the shift in business strategy from focusing on a single flagship product to managing a diverse product matrix due to increasing market complexity and competition [2][5][6] Group 1: Single Product Strategy - The allure of a single product strategy lies in its efficiency and scale, with examples like Moutai, Red Bull, Apple, and Tesla demonstrating significant revenue contributions from flagship products [2][4][7] - Moutai's focus on its flagship product, the 53-degree Feitian Moutai, has allowed it to dominate the market, achieving a gross margin of over 90% and a net profit margin exceeding 50% [7][9] Group 2: Challenges of Single Product Strategy - The success stories of single product strategies are becoming rarer as market conditions change, with factors like the saturation of traffic, fragmented consumer attention, and highly diversified channels posing challenges [5][6] - Moutai is currently facing challenges as its core attributes of investment and social status are being questioned, leading to a decline in its market price from a peak of over 3000 yuan per bottle [11][9] Group 3: Emergence of Multi-SKU Strategy - The article suggests that the era of single product dominance may be ending, with new companies needing to adopt multi-SKU strategies to thrive in a competitive landscape [6][20] - Successful new brands often emerge from niche markets, leveraging unique products to establish themselves before expanding their product lines over time [15][19] Group 4: Strategic Considerations for Companies - Companies must evaluate their market position, resources, and long-term goals when deciding between a single product or multi-SKU strategy [21][28] - The choice of strategy should align with market dynamics, consumer needs, and the company's capabilities, with a focus on rapid adaptation to changing conditions [22][30]