TV makers tout AI upgrades at CES, as smartphone threat looms

Core Insights - The television industry is adapting to changing consumer preferences, with manufacturers introducing new models featuring large screens, enhanced imagery, and artificial intelligence (AI) capabilities to maintain relevance in the market [1][4][9] Industry Trends - The proportion of daily viewing on TV sets has decreased from 61% in early 2017 to 48% by late 2022, while smartphone viewing has nearly doubled to 21% during the same period [1] - In China, younger consumers are increasingly favoring smartphones and tablets over large-screen televisions, indicating a shift in viewing habits [2] - Global television ownership is either stable or declining, with average selling prices remaining steady or decreasing [3] Technological Advancements - At the Consumer Electronics Show (CES), manufacturers showcased AI technologies aimed at personalizing user experiences and enhancing picture quality [4][5] - Samsung introduced the world's first 130-inch Micro RGB TV, highlighting advancements in color precision and AI integration in their products [4][5] Competitive Landscape - Amazon and Walmart are competing for dominance in the television market, focusing on advertising and e-commerce rather than just TV sales [7][9] - Walmart's acquisition of TV maker Vizio for $2.3 billion is a strategic move to counter Amazon's advertising success on its Fire smart TVs [7][8] - The profit margins from advertising are significantly higher than those from selling TV hardware, indicating a shift in the business model for television manufacturers [8][9]