KUAISHOU(HK:01024) Jin Rong Jie Zi Xun·2026-01-06 05:20Core Insights - The report indicates that the pan-entertainment live streaming industry is evolving from traditional show formats to a more professional and regulated online cultural consumption sector, with Douyin's live streaming expected to reach 128 million performances by 2025, a year-on-year increase of 26.39% [1] Content Supply Enhancement - Douyin live streaming has established 16 major content categories and 53 subcategories, covering various fields such as vocal performance, instrumental performance, and cosplay, with 135,000 quality streamers certified as industry benchmarks [2] - A total of 499 state-owned cultural troupes and 6,183 troupe actors have joined Douyin, conducting over 819,000 live streams, with the platform serving as a "second stage" for professional performing arts [4] Protection of Practitioners' Rights - By 2025, Douyin is building a compliance system for live streaming agencies to ensure proper contracts and fulfillments, aiming to transform the "live streamer" role into a stable career [6] - Douyin has implemented policies such as "Safe Entry for Streamers" and "Contract Risk AI Detection" to protect streamers' rights, assisting over 29,233 streamers in safeguarding their interests [8] Industry Ecosystem Co-construction - Douyin has organized over 100 industry communication meetings, engaging more than 2,000 live streaming agencies and over 10,000 agency agents to promote a consensus on compliant development [11] User Consumption Behavior - The report shows that users engaging in tipping behavior increased by 5.41% year-on-year, while the average tipping amount decreased by 7.96%, indicating a healthy "small amount, frequent" tipping trend [15]