2 1 Shi Ji Jing Ji Bao Dao·2026-01-06 05:54Core Viewpoint - The article highlights the rising popularity of Qingdao Draft Beer, emphasizing its freshness and unique qualities that appeal to consumers, particularly during festive gatherings like the Spring Festival [2][3]. Group 1: Product Definition and Standards - Qingdao Draft Beer is defined as "fresh beer" according to the national standard, which allows for the presence of live yeast and does not undergo pasteurization or sterilization [3][4]. - The introduction of the group standard for "Draft Beer" in 2020, led by Qingdao Beer, provides a specific definition and quality assurance for this product category [3][4]. Group 2: Production and Quality Control - The production process ensures that each milliliter of beer contains a significant amount of live yeast, enhancing its nutritional value [4][5]. - The manufacturing environment is highly controlled, with a 10,000-level sterile filling workshop and strict monitoring of temperature and humidity to maintain product integrity [5][6]. Group 3: Transportation and Distribution - Qingdao Draft Beer employs a cold chain logistics system to ensure that the beer is transported at a constant temperature of 5°C, with real-time monitoring to prevent temperature fluctuations [6][7]. - The company has developed a rapid delivery system, covering over 38 cities and 1,100 stores, allowing consumers to receive fresh beer within 30 minutes of ordering [8]. Group 4: Market Expansion and Consumer Engagement - The company has seen a significant increase in international visitors, particularly from South Korea, with a 63% year-on-year growth in arrivals, leading to higher demand for Qingdao Draft Beer [8]. - Qingdao Beer has launched over 20 new products in the past year, expanding its portfolio to 119 products across various categories, catering to diverse consumer preferences [13][14]. Group 5: Sustainability and Industry Leadership - Qingdao Beer aims to become a leader in sustainability, with a target of 86.8% green electricity usage by 2025 and multiple factories certified for carbon neutrality [14]. - The company has been recognized for its innovative practices and has participated in numerous international events, enhancing its brand visibility and consumer engagement [14].