星巴克中国与亚朵集团推出联合会员

Group 1 - Starbucks China has announced a partnership with Atour Group to launch a joint membership program, allowing members to enjoy up to 360 days of Atour Gold membership benefits, including perks like room upgrades, double breakfasts, and late check-outs [1][2] - Members of the Starbucks Rewards program can earn double stars when they stay at designated Atour hotels and make purchases through specified Starbucks channels, with stars redeemable for various premium services [1][2] - The joint membership benefits will be available to all levels of members from both companies, who can link their accounts through apps or WeChat mini-programs to access exclusive rewards [2] Group 2 - Starting in 2024, Starbucks plans to collaborate with Hilton Group and China Eastern Airlines to introduce additional joint membership programs [2] - Starbucks entered the Chinese market in 1999 and currently operates over 8,000 stores across more than 1,000 county-level markets [2] - Atour Group, established in 2013, is projected to have 1,948 hotels by the end of September 2025, with multiple hotel brands under its umbrella, including A.T.HOUSE and Atour S Hotel [2]