Group 1 - The core viewpoint of the article highlights the impact of Guizhou Moutai's e-commerce platform "i Moutai" launching the pre-sale of its 2026 Flying Moutai, which is expected to disrupt the traditional distribution channels and pricing system of Moutai, potentially affecting the entire liquor industry, especially premium brands [1] - As of the report, Zhenjiu Lidu (06979) has seen a decline of over 5%, trading at HKD 8.36 with a transaction volume of HKD 48.46 million, indicating market reaction to the news [1] - Huachuang Securities reported a pullback in the liquor sector in December, attributing it to concerns over pricing among high-end liquor companies and year-end fund rebalancing, but overall pessimistic expectations are believed to be priced in [1] Group 2 - The report suggests that despite the challenges, there is still an expectation for demand to increase during the upcoming Spring Festival, particularly for products priced under 200 yuan, which are benefiting from public banquets and gatherings [1] - The pricing strategy of leading brands like Moutai is expected to adapt to market conditions, with a focus on volume over price, indicating a potential shift in strategy as the festive season approaches [1]