Zhi Tong Cai Jing·2026-01-06 06:19Core Viewpoint - Ctrip Group-S (09961) saw a significant increase in stock price, rising over 4% in the afternoon trading session, reflecting positive market sentiment driven by upcoming holiday travel demand [1] Group 1: Market Performance - As of the latest report, Ctrip Group-S's stock price reached 599.5 HKD, with a trading volume of 830 million HKD [1] - The company is benefiting from a surge in travel bookings during the New Year's holiday, with a notable increase in demand for flights, hotels, and homestays [1] Group 2: Travel Trends - Reports indicate that the New Year's holiday will see a three-day break combined with a "take 3 days off for 8 days" trend, effectively stimulating travel consumption [1] - Domestic travel is showing a diverse pattern characterized by "north-south crossover, urban-rural linkage, and varied scenarios," while outbound travel interest has significantly increased compared to previous years [1] Group 3: Statistical Insights - According to Citigroup's research, the National Immigration Administration reported an average of 2.2 million daily inbound and outbound travelers during the New Year's holiday, marking a year-on-year increase of 28.6% and surpassing 2019 levels by approximately 28% [1] - Outbound travel from mainland residents saw a year-on-year growth of 39.1%, indicating robust recovery in cross-border tourism [1] Group 4: Future Outlook - Citigroup maintains a "buy" rating for Ctrip Group-S and Tongcheng Travel, anticipating a strong performance during the upcoming Spring Festival, which will have a 9-day holiday in 2026, one day longer than in 2025 [1]