Core Insights - The elderly population in China is projected to reach 310 million by the end of 2024, indicating a vast silver economy market [1] - The shift in elderly care services is moving from basic safety and care to enhancing mental well-being and social participation [1] Group 1: Elderly Care and Home Adaptation - Elderly individuals are increasingly seeking home adaptations for convenience and safety as they age [4] - Home modifications for the elderly are evolving from simple installations to comprehensive scene designs that cater to their needs [13] - The demand for elderly-friendly home products is rising, with a focus on integrating design, production, and service across the industry [15] Group 2: Health and Wellness Services - Health monitoring products are gaining popularity among the elderly, reflecting the attractiveness of home adaptations [9] - Community initiatives, such as online shopping training and cultural activities, are enhancing the quality of life for seniors [16] - The elderly tourism market is expanding, with tailored experiences that promote a more enjoyable lifestyle for seniors [17] Group 3: Economic Growth and Market Trends - The silver economy is transitioning from basic needs to quality upgrades, with a focus on enhancing the elderly's living experience [19] - The elderly goods market in China has grown from 2.6 trillion yuan in 2014 to an expected 5.4 trillion yuan in 2024, with a compound annual growth rate of 7.3% [31] - The integration of new technologies like 5G and AI in the silver industry is expected to further stimulate economic growth [32] Group 4: Policy and Industry Development - Policies aimed at supporting the silver economy are being implemented, focusing on elderly care services, health consumption, and cultural activities [24] - The sales revenue for community, institutional, and home elderly care services has seen significant year-on-year growth [26] - The demand for health products and cultural services for the elderly is also experiencing substantial increases [28][30] Group 5: Market Activation and Innovation - The growth of the silver economy is driven by a large population base and diverse needs, pushing for innovation in the industry [37] - Effective market activation requires coordinated efforts from the government and businesses to provide trustworthy products and services [39] - The fusion of the silver economy with traditional and emerging industries is expected to be a significant highlight for future development [40]
多视角感知银发消费热力轨迹 “数”看银发经济万亿级大市场加速向新
Yang Shi Wang·2026-01-06 06:43