“冷”资源“热”起来变身“流量担当” 冰雪经济“热效应”活力涌动

Group 1 - The Harbin Ice and Snow Festival, established in 1985, is the first international festival in China focused on ice and snow activities, featuring over 20 large-scale events and more than 200 cultural activities to cater to diverse visitor experiences [1][2] - The 42nd China Harbin International Ice and Snow Festival opened on January 5, with various ice and snow activities gaining popularity this season [2] - The 37th China Harbin International Ice Sculpture Competition took place on January 2, with 76 artists from 12 countries participating, showcasing their works to visitors by January 4 [4] Group 2 - In Jiangsu, ski resorts have become a new favorite for winter tourism, attracting large crowds to both outdoor and indoor skiing venues [8][10] - A ski resort in Zhenjiang welcomed approximately 2,500 visitors on its opening day, January 3, with long queues for equipment rentals [11] - The indoor ski resort in Suzhou remains busy even in the evening, indicating a growing interest in skiing among southern visitors [10][13]