惠民促消新举措！寿宁2026首轮消费券发放 易点生活赋能精准投放

Core Insights - The "Charming Mountain City · Enjoy Shopping in Shouning" consumption promotion event was officially launched by the Shouning County government on New Year's Day 2026 to stimulate local consumption and activate the county's market [1][3] - The event is a collaboration between the local government and Yidian Life, showcasing a deep practice in government-enterprise cooperation to promote consumption [3][5] Group 1: Event Overview - The consumption voucher distribution is the first initiative in Shouning County's 2026 consumption promotion strategy, expanding the usage of vouchers beyond traditional sectors to include scenic tickets, dining, accommodation, and entertainment [3] - Yidian Life's self-developed "Voucher Warehouse" digital rights platform provides professional support for the entire process of voucher issuance, application, and redemption, ensuring precise targeting of consumer groups [3][4] Group 2: Voucher Details - The vouchers are diverse and scientifically designed, allowing consumers to enjoy discounts across various categories such as accommodation, dining, shopping, and cultural tourism [3] - Consumers can stack these vouchers with merchants' own promotional activities, enhancing the value proposition and achieving the goal of benefiting the public [3] Group 3: Operational Support - Yidian Life has established a professional service team to oversee the entire process from merchant onboarding to voucher configuration and data analysis [4] - The application process for consumers is streamlined, allowing easy access to the event through a designated platform [4] Group 4: Economic Impact - The collaboration with the Shouning County government is seen as a significant practice for Yidian Life in leveraging its e-commerce service advantages to support local economic development [5] - The initiative has garnered widespread attention, with increasing online application traffic, aligning with Fujian Province's overall consumption promotion strategy [5] - The ongoing issuance and use of vouchers are expected to lead to a strong start in cultural tourism consumption for 2026, laying a solid foundation for the county's economic development throughout the year [5]