Infoseek：重塑品牌公关，从“被动应对”到“主动经营信任”

Core Insights - The article emphasizes the importance of brand trust, which can be easily damaged by misinformation or misunderstandings. It advocates for a proactive approach to brand public relations, shifting from reactive crisis management to a systematic strategy for safeguarding and enhancing brand reputation [1]. Group 1: Monitoring and Response - Infoseek has developed a comprehensive monitoring network that scans over 80 million information sources across news sites, social platforms, forums, and short videos, providing 24/7 coverage [2]. - The system can identify 43 different emotional sentiments with an accuracy of 98%, allowing companies to capture potential risks effectively [4]. - Infoseek reduces response time from hours to minutes through AI automation, significantly improving crisis management efficiency [6]. Group 2: Crisis Management and Brand Trust - The ultimate goal of brand public relations is not just to eliminate negative impacts but to rebuild and enhance trust between brands and users. Infoseek employs a strategy of "negative cleanup + positive promotion" to improve brand reputation [7]. - After addressing negative information, the integrated media platform can quickly initiate positive publicity, leveraging a network of 17,000 media outlets and numerous niche self-media resources [7]. Group 3: Accessibility for Small and Medium Enterprises - Infoseek's "free + intelligent value-added" model breaks down barriers for small and medium enterprises, offering essential monitoring capabilities without any initial investment [9]. - The free version includes features like real-time alerts and sentiment analysis, allowing companies to monitor multiple categories at minimal cost [9]. Group 4: Predictive Capabilities - With advancements in AI, brand public relations is transitioning from reactive measures to proactive risk prediction. Infoseek utilizes big data and machine learning to forecast public sentiment trends and identify potential risks in advance [12]. - In a pilot project, the system provided a 10-day advance warning of a potential risk related to "pre-tea purchasing speculation," enabling a tea company to adjust its sales strategy accordingly [12]. Group 5: Comprehensive Solutions - Infoseek has redefined the logic of brand public relations through technological innovation, offering a full-spectrum solution from risk warning to intelligent response, helping companies protect their brand reputation while effectively communicating their brand stories [14].