2025年体重管理食品消费者洞察报告

Core Insights - The weight management food market is experiencing explosive growth driven by increasing health awareness among consumers, shifting from aesthetic concerns to long-term health considerations [1][2] Market Overview - Obesity is a global public health challenge, leading to a surge in demand for scientific weight management solutions, with the global market projected to reach several hundred billion dollars by 2027 [2] - The domestic market for functional weight loss foods is nearing 500 billion yuan and continues to grow rapidly, particularly in online sales channels, which have seen several-fold increases in recent years [2][20] Consumer Behavior - Today's consumers are increasingly rational, prioritizing health benefits and ingredient safety when selecting weight management foods, with over 60% considering these factors as primary [3] - There is a shift in consumer focus from short-term results to long-term scientific efficacy, with a growing demand for products that are "additive-free," "low-calorie," and "sugar-free" [3] Product and Brand Dynamics - Weight management has become integrated into daily life, leading to diverse product demands, with female consumers focusing on specific life stages and male consumers emphasizing fitness and taste [4] - E-commerce platforms are the primary purchasing channels, with nearly 40% of consumers preferring to buy as needed, and established brands like Tongrentang and Renhe hold significant trust and recognition [4] Industry Trends - The industry is entering a phase of regulation and innovation, with ongoing improvements in regulatory policies to address issues like illegal additives and exaggerated claims [5] - Future product innovations are expected to expand beyond weight loss to include emotional management, metabolic health, and gut microbiome benefits, leveraging advanced technologies for personalized nutrition [5] Future Outlook - The weight management food market is at a critical juncture, with consumer standards evolving to prioritize safety, scientific backing, and health outcomes, indicating that future market leaders will be those that integrate these elements into their offerings [6]