Core Insights - The consumption market experienced a strong start during the New Year holiday, driven by the popularity of instant retail and delivery services [1][2] - The third-party delivery platform, SF Express City, reported a 55% year-on-year increase in daily delivery volume during the holiday, with significant growth in various categories [1] Group 1: Delivery Performance - Daily delivery volume for SF Express City increased by 55% year-on-year during the New Year holiday, with beverage orders doubling and fast food orders increasing by over 90% [1] - On December 31, the day before New Year, the C-end business volume for SF Express City doubled compared to the previous day, with document and certificate orders experiencing multiple-fold growth and flower orders increasing by over 110% [1] Group 2: Category Growth - Instant retail saw substantial growth across various categories, including supermarkets, beauty products, and electronics, with all categories achieving double-digit year-on-year growth [2] - The demand for beverages and takeout remained high during the holiday, with SF Express City partnering with major brands like McDonald's, KFC, and Luckin Coffee to ensure stable delivery performance [1][2] Group 3: Consumer Trends - The New Year holiday saw a surge in ceremonial consumption and business demand, particularly for flowers and cakes, which are traditional items for celebrations [2] - High-end gift categories, including jewelry and clothing, also saw significant increases in delivery volume during this period [2]
顺丰同城：元旦假期同城配送日均单量增长55% 饮品单量同比翻倍