Core Viewpoint - The report from Haitong International indicates a rebound in investor risk appetite during the New Year period, with expectations for the consumer staples sector to follow suit, although the overall fundamentals lack catalysts [1] Demand - Among the eight key consumer sectors tracked in December, four showed positive growth while four experienced negative growth. The growing sectors included condiments, frozen foods, soft drinks, and dining, while the declining sectors included high-end and mid-range liquor, dairy products, and beer. Compared to the previous month, most sectors, except high-end liquor, saw improvements in year-on-year growth rates [2] Pricing - In December, the prices of most liquor products stabilized, with specific prices for various brands noted. For example, the price for Feitian liquor was 1600 yuan per box, down 50 yuan from the previous month and down 720 yuan year-on-year. The price for Wuliangye was 820 yuan, up 20 yuan from the previous month but down 100 yuan year-on-year [3] Cost - The cost index for six categories of consumer goods showed mixed results in December. The cost indices for soft drinks, instant noodles, condiments, dairy products, frozen foods, and beer changed by +1.06%, +0.49%, -0.29%, -0.45%, -0.54%, and -1.05% respectively. Prices for raw materials such as aluminum cans and paper saw significant year-on-year changes [4] Capital - As of the end of December, net inflows into Hong Kong Stock Connect amounted to 20.825 billion yuan, a decrease from the previous month's inflow. The market capitalization of the consumer staples sector accounted for 5.61% of the total, an increase of 0.2 percentage points from the previous month [5] Valuation - By the end of December, the historical PE ratio for A-share food and beverage sectors was at 16% (20.3x), a decrease of 5 percentage points from the previous month. The median valuation for leading food and beverage companies in A-shares remained stable at 22x [6]
海通国际1月必选消费投资策略：建议短期跟随上涨 长期首选乳业