2025年情绪经济崛起！个人情感能变现，企业竞逐新赛道

Core Insights - The article discusses the rise of emotional consumption as a significant economic phenomenon in China, projecting a market size exceeding 2 trillion yuan by 2025, with an annual compound growth rate of 12% since 2013 [1][3]. Emotional Consumption Manifestation - Emotional consumption has permeated various aspects of life, from street vendors to commercial malls, exemplified by a street vendor in Jiangxi who became popular for his relatable phrases, resonating with urban dwellers [3][5]. - The transformation of commercial spaces, such as the Shanghai City in Zhengzhou, into venues that cater to emotional resonance among young consumers highlights the importance of emotional connection in retail [5]. Core of Emotional Value - Trust is identified as the core support for the sustained growth of emotional consumption, where consumers expect emotional experiences from products or services [7][9]. - The emotional value can diminish if trust is broken, as seen in the case of the street vendor who struggled to maintain his emotional appeal due to exhaustion [7]. Positive Upgrade of Emotional Value - By 2025, emotional value is expected to evolve beyond mere commercial attributes, reflecting a shift towards daily self-care and collective social resonance, as evidenced by the success of the animated film "Ne Zha" [9][12]. - Events that foster national pride and cultural recognition contribute to a collective emotional resonance, showcasing the societal impact of emotional consumption [11][12]. Integration into Daily Life - Emotional consumption has transcended traditional forms like blind boxes and concert tickets, becoming integrated into everyday actions, such as enjoying a comforting coffee or engaging in relaxing activities [14].