3 6 Ke·2026-01-06 07:57Core Insights - The home furnishing and decoration industry is transitioning from "smart products" to "smart living," emphasizing emotional connections and lifestyle proposals rather than just functional satisfaction [1][3] Group 1: Brand Performance - The top three brands in the comprehensive heat index are Mousse (1.79), Mercury Home Textiles (1.75), and Quanfu (1.65) [2] - The rankings indicate a competitive landscape where brands are focusing on emotional engagement and lifestyle integration [4] Group 2: Technological Innovation - Leading brands are leveraging technology and innovative models to enhance emotional connections with consumers, moving from "smart" to "wisdom" [3] - For instance, Xilinmen partnered with Qiangna Technology to launch the "Baobao・BrainCo" AI mattress, which assesses users' physical and mental states in real-time [3] - Deshiman is focusing on self-developed technology and scenario-based services, with its Kirin R9 series smart locks featuring AI models for proactive decision-making [3] Group 3: Lifestyle Solutions - Brands like Kuka Home, Mousse, and Quanfu are shifting their focus from individual products to comprehensive lifestyle solutions [4] - Kuka Home has implemented a "one-stop integrated home 3.0 system" addressing consumer pain points related to customization and trust [4] - Mousse is creating a "healthy sleep ecosystem" through various cultural initiatives, while Quanfu targets Gen Z's self-expression through vibrant, modular products [5]