中国化学二化建：创新“3C模型”助力央企讲好中国故事

Core Insights - The research project by China Chemical Second Construction Company (CCSCC) won the third prize in the 2025 Central Enterprises Party Building and Ideological Political Work Research Association for its innovative "3C Fusion Model Framework" aimed at enhancing soft power for overseas development [1][2] Group 1: Research Findings - The "3C Fusion Model Framework" consists of three interconnected components: Recognition, Communication, and Co-creation of Value, forming a dynamic system that enhances international communication and cultural recognition of Chinese narratives [2] - The research involved a comprehensive survey across nine countries, including Indonesia, Brunei, Angola, Kazakhstan, Abu Dhabi, and Russia, engaging 234 Chinese and foreign employees to understand their thoughts and behaviors [1][2] Group 2: Methodology and Approach - CCSCC utilized a combination of literature review, survey research, and case analysis to compare best practices in cross-cultural communication from leading central enterprises like China Railway and China State Construction [2] - The project was supported by a six-member research team, which conducted both online and offline discussions over six months, ensuring a thorough understanding of cross-cultural dynamics [1][2] Group 3: Future Directions - CCSCC aims to deepen the implementation of the 3C model to empower overseas development and contribute to building new competitive advantages for central enterprises in the global market [2]