“鲜花经济”撬动节前火热消费 新品种添彩新春 年宵花香飘海外
Yang Shi Wang·2026-01-06 08:16

Core Viewpoint - The flower market in Tianjin is experiencing a peak sales season as the Spring Festival approaches, with a focus on new flower varieties and pricing for 2026 [1] Group 1: Market Overview - The Caozhuang Flower Market in Tianjin spans over 30,000 square meters with more than 700 stalls, attracting over 30,000 visitors daily since the New Year [3] - The overall flower production and pricing for 2026 are expected to remain stable compared to 2025 [6] Group 2: Flower Varieties - The "dyed" orchid is highlighted as a premium flower variety for the Spring Festival, gaining popularity due to its improved quality over the past two years [6][7] - The market offers over 80 varieties of orchids, with significant cultivation bases in Beijing, Tianjin, and Hebei, and these varieties are being exported to countries like Russia and Vietnam [9] Group 3: Sales and Distribution - Vendors can complete their purchases in a "one-stop" manner without the need to travel across regions, significantly reducing costs and time [11] - Many vendors are utilizing online and offline strategies, including live streaming and short videos, to promote new flower varieties and real-time pricing, enhancing consumer access and addressing supply-demand information asymmetry [13]