海尔三筒洗衣机越南热卖，夯实高端第一地位

Core Insights - Haier's three-tub washing machine has quickly gained popularity in the Vietnamese market since its launch in October, achieving a market share increase from 0% to 13% in the high-end price segment above 2000 VND, reflecting strong user satisfaction and market performance [1][3] Group 1: Product Features and Advantages - The washing machine features a unique "12kg large tub + dual 1kg small tubs" design, filling a gap in the local market and providing effective health and cleanliness benefits, which has garnered positive feedback from users [3] - The product's design allows for separate washing of adult and children's clothes, addressing the needs of young middle-class families who prioritize quality of life and hygiene [3] - The machine includes advanced sterilization technologies such as UV sterilization and 95°C high-temperature washing, catering to the humid climate of Vietnam and enhancing its appeal to consumers [5] Group 2: Market Position and Strategy - Haier and AQUA brands hold the top position in Vietnam's high-end washing machine market, and the successful launch of the three-tub washing machine further solidifies Haier's leadership in this segment [5] - The product's success is attributed to Haier's commitment to globalization and high-end strategies, as well as its ability to accurately identify high-end user needs [5] - The washing machine has also been introduced in other Southeast Asian countries like Malaysia and Thailand, as well as in European markets such as Italy and France, receiving enthusiastic responses, with plans for further expansion into Africa and South Asia [5]