年化41%！“白酒理财”是创新，还是危险的金融游戏？

Group 1 - The core idea revolves around a new financial product launched by Fenjiu, which promises a buyback at double the price after two years, raising questions about its regulatory implications and marketing strategies [1][3] - The product, priced at 489 yuan, guarantees a buyback at 978 yuan, suggesting a nearly 41% annualized return, which blurs the lines between consumer goods and financial products [1][3] - The rapid withdrawal of the product from flagship stores indicates the fragility of this marketing strategy and highlights potential regulatory concerns [3] Group 2 - The article suggests that the buyback promise transforms the perception of liquor from a consumer product to a financial instrument, which may lead to speculative behavior akin to gambling [3] - It emphasizes that such financial innovations, detached from tangible value and promising fixed high returns, often result in negative outcomes, urging caution among investors [3] - The commentary indicates that the true value of liquor brands lies in their market presence and consumer demand, rather than in speculative financial practices [3]