上市大年，30+企业冲刺IPO背后的进与退

Core Insights - The Chinese beauty industry is undergoing a structural "migration" towards capital markets, with over 30 companies from the entire supply chain seeking listings on global exchanges by 2025, indicating a shift from marketing-driven growth to a focus on "hard technology" and globalization [1][6] Industry Overview - By the end of 2025, five beauty companies have successfully gone public, with over 25 others at various stages of the listing process, showcasing a comprehensive coverage of the entire supply chain [1] - The capital market is reassessing the value distribution in the beauty industry, shifting focus from marketing to upstream technology [3][11] Company Listings - A significant number of companies are targeting the Hong Kong Stock Exchange (HKEX) for their listings, with over half of the firms choosing this market due to its international characteristics aligning with their global ambitions [6][8] - Companies like Pitanium Limited have opted for the Nasdaq, focusing on high-end retail in Hong Kong, indicating a strategic choice based on business alignment and risk management [8] Capitalization Trends - The trend of companies seeking dual listings (A+H shares) reflects a complex capital strategy aimed at optimizing shareholder structure and facilitating cross-border mergers and acquisitions [8][11] - The average R&D investment for companies planning to go public has increased from less than 2% three years ago to 3-5% currently, with leading firms exceeding 5% [9][11] Supply Chain Dynamics - The focus on self-sufficient supply chains has become a priority, with companies recognizing the importance of controlling core raw materials in light of geopolitical changes and supply chain disruptions [11] - The emergence of raw material companies as pioneers in this capital wave indicates a response to industry pain points, aiming to reduce reliance on imported high-end active ingredients [11] Brand Strategies - Companies are increasingly establishing brand barriers through differentiated positioning to attract capital, with notable examples including谷雨 aiming to become the "first domestic whitening stock" and植物医生 targeting the "first single-brand beauty stock" in A-shares [5][11] - The trend of digital transformation in distribution channels is evident, with companies like聚水潭 and凯诘电商 reflecting the urgent need for enhanced operational efficiency and integrated channel systems [11] Sustainability and ESG Factors - Sustainable development and ESG considerations are beginning to influence the capital value of beauty companies, with eco-friendly packaging and green materials becoming competitive advantages [11]