周生生，再次涨价

Core Viewpoint - The jewelry brand Chow Sang Sang has initiated price adjustments on its gold jewelry products, marking it as the first brand to publicly announce such changes in 2026, with price increases ranging from 200 to 1500 yuan [1] Group 1: Price Adjustments - Chow Sang Sang has updated its price list, with most products seeing price increases of approximately 5% to 15%, while some items are still available at original prices for a limited time [1] - Specific examples include a black zodiac gold bead priced at 3740 yuan, up from 3380 yuan, reflecting a 10.7% increase [1] - The official customer service of Chow Sang Sang stated that the price adjustments are due to the continuous rise in raw material and related costs [1] Group 2: Gold Price Trends - As of January 6, 2026, the price of pure gold jewelry at Chow Sang Sang is 1387 yuan per gram, a rise of about 0.8% from the previous trading day [2] - The gold price has increased by 42 yuan since January 1, 2026, when it was 1345 yuan per gram [2] - In 2025, the gold price experienced a significant annual increase of approximately 76%, with a peak of 1412 yuan per gram in late December [2] Group 3: Industry-Wide Price Increases - The jewelry industry is currently in a concentrated price increase period, with brands like Chow Sang Sang, Chow Tai Fook, and others raising prices by 6% to 10% in late 2025 [2] - Chow Sang Sang previously raised prices by about 10% between September and October 2025, with individual product price increases ranging from 100 to 500 yuan [2] - The overall trend indicates that 2025 was a notable year for price adjustments in the gold jewelry sector, with multiple brands participating in this trend [2] Group 4: Profitability and Market Dynamics - The "one-price" product model has become a crucial support for profit structures among brands, with Chow Tai Fook reporting significant sales from its fixed-price products [3] - Chow Sang Sang's gross profit margin improved by 5.2 percentage points to 33.5% in the first half of 2025, largely due to rising gold prices [3] - Despite the potential for increased profitability through price adjustments, there is ongoing debate about whether the "one-price" model truly reflects brand value or merely follows gold price fluctuations [3]