Core Viewpoint - The announcement highlights a strategic partnership between Ying Tong Holdings and the Italian high-end fragrance brand CULTI, effective from January 1, 2026, aimed at enhancing the distribution network for high-end fragrances in China [1] Group 1: Partnership Details - Ying Tong Holdings has secured exclusive distribution rights for CULTI products in mainland China, Hong Kong, and Macau [1] - The partnership includes the implementation of a customized market entry and expansion plan for CULTI in these regions [1] Group 2: Brand and Market Positioning - CULTI, owned by CULTI Milano S.p.A., specializes in flameless fragrances and targets the high-end lifestyle market, offering a comprehensive range of home fragrances, car fragrances, personal care products, and perfumes [1] - The brand aims to create a "cultural home" experience by blending art and nature, aligning with consumer trends focused on "emotional health" and "value resonance" [1] Group 3: Strategic Objectives - The collaboration is intended to strengthen Ying Tong Holdings' high-end fragrance distribution network and expand its market share in the home fragrance category [1] - The partnership is expected to capture the double-digit growth potential of the Chinese fragrance market, providing sustainable business momentum for the company [1]
颖通控股(06883.HK)与意大利高端香氛品牌CULTI建立合作关系